Shopping Eagle

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No matter what I need to buy, my first port of call is always Kelkoo. This website has saved me so much time and money it’s untrue, it brings together all the prices from different websites onto one easy-to-navigate page. You can pretty much be certain that the prices on offer are the cheapest you will be able to find and it even lets you know if there is going to be a cost for delivery.

Kelkoo also carries reviews of the shops that sell the item you are looking for - I find this especially helpful because even though a shop may be offering the cheapest price, the fact that it only has a 3 out of 10 score would make me think again.

The only thing that I can think of that could be improved is the way there are multiple listings for each item - Dealtime, another ‘Kelkoo-esque’ website, groups items together and says something like ‘available for £9 to £14′ which in my opinion is a slightly better system (the website on the whole is let down by having fewer items than Kelkoo).

Ignoring this one little bad point, the service is pretty much perfect and there is nothing else left for me to say except give it a go and see how much money and time you could save.

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If you are unsure of what you are looking for in a mobile phone, tariff, or service provider, then a trip to the Carphone Warehouse should go a long way to solve any problems you might have. As you may guess from the name, the shop originally started out selling car phones to businesses and people who spent a large amount of time in their vehicles, but this has now changed so that they sell mobile phones and accessories.

Why Carphone warehouse?

With the Carphone Warehouse (CW from now on) being an independent retailer, it is able to cover all the mobile networks with detailed information on all the products and tariffs that it offers, and not be biased towards a specific network due to contractual obligations.

The site

So – onto the web site proper then. The front page loads fairly quickly to a plain-ish site with little information, but lots of promising looking links e.g. mobile encyclopaedia (wittily called “Encyclopaedia Mobilia”), online store, store locator etc.

Getting around

There’s a navigation menu at the site which helps you get around the site, and they have split the site into six main categories, some of which are links on the main body: home, online store, company information, contact Carphone Warehouse, Company Policies and the aforementioned “Encyclopaedia Mobilia”.

Individual parts
First of all, let’s take a look at the most interesting part of the site – the “Encyclopaedia Mobilia”. It claims to be a source for almost all the information on mobile phones and mobile technology you could need, and to be honest, it does appear that they could be telling the truth. Not only does it downloadable customer guides (in PDF format) for you to read and use, but also has information on new technology, a complete guide to mobile phones, help on using the site, FAQs (frequently asked questions) and a glossary of all the terms used. All in all, this seems to be a very useful area of the site, especially if you need some information on what’s going on in the world of mobile telecommunications.

Their contact pages are very concise with not only lots of contact points via email and phone, but also a handy store locator that will locate Carphone Warehouse stores near a city/address that you type in.

The only other bit of information of any relevance is how good the online store is. From the main page of the online store, you can see that the CW sells mobiles on lots of different networks and tariffs, ring tones for your mobile, phones for landlines, PDA’s (handheld organisers) and other accessories. CW appears to have a wide variety of things to sell – not only the phones themselves, but carry cases, leads, covers etc. from this point of view they seem to be very good indeed.

Pricing

Now, there’s one thing I simply do not understand about the CW Online shop. The prices on the Carphone Warehouse web site are no cheaper than you would get if you walked into your local CW and bought something there. I know that it’s not the law for online retailers to be cheaper than their high street counterparts, but surely CW should realise that people who use the Internet are now more than capable of hunting down the best prices?

Overall

As far as I can remember, this is the first online shop where the prices online are no cheaper than those in the High street, which I consider a bit weird and not really a good advertisement for WC Online.

On one hand their information is very good with an easy to navigate web site and some nice features like the “Encyclopaedia Mobilia” or the “Assistant” in the actual store part of the site, but the prices are just not going to tempt you to buy while you are there.

3 have built a reputation for the best value mobile phone deals in the marketplace, and the 3 store has even greater value with its offers direct from the network.

You can choose from the full range of handsets on either 12 or 18 month contracts, some of which have Half Price Line Rental for anything up to the full length of the contract.

3 have also recently introduced two bargain tariffs for just £15 a month, whether you are a talker or a texter, they have something to suit. They also lead the market with mobile phone technology, have a fantastic music download service that is bettered only by I Tunes, and you can access the internet on your handset and can even have an instant conversation with Windows Live Messenger on your mobile.

The site has recently been updated to make it even easier to use, and if you get stuck, you can open an online chat with a 3 sales agent to help you decide what you want, and help you make that purchase.